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Blog of Strategic,General and Financial Management (English/Spanish)





Strategycorner is now expanding its content to include posts about General Management, Financial Management, Finance Transformation, Marketing and HR Management. Posts will be published in English or Spanish.


At the end of the blog there are different charts about Strategic Management in Spanish. In the archive area you could find a lot of posts about strategy and its execution in English/Spanish.

Jesús Peral
Executive MBA IE Business School, Madrid,Spain


Master in Strategic Management
IDE-CESEM Business School, Madrid, Spain






Find at the end of blog all charts related to Strategic Management topics commented in the posts







Mapa Estratégico Genérico/Strategy Map

Mapa Estratégico Genérico/Strategy Map
Mapa Estratégico Completo

Modelo de Dirección Estratégica/Strategic Management Model

Modelo de Dirección Estratégica/Strategic Management Model
Modelo desarrollado en las entradas 1 a 100. Ver archivo del blog
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martes, 17 de octubre de 2017

Be competent. Don´t expect a miracle


Life is a competency that never is over. To be born and fine is our first victory. From this moment the competency is the norm if you want to be competitive, that is, to have the capacity to compete.

In the organizations and in all the aspects of the human actions who aims to be a leader needs to be immersed in a permanent competency. The society determines our competency, the idea to compete steeps our daily life so it is natural we see ourselves as competitors in our jobs.

In my opinion the competency is a free exercise of preparation in the development of our skills and in the development of our own intelligence. The people who are ready to compete from their childhood take advantage of their own resources and if they lack they manage to get them to face their rivals with the same intentions: to win.

The future leader knows very well his/her goals, he/she knows the effort has to be constant and to succeed you need more than attitude and wish.

The future leader faces challenges and overcome them, for example, excess of confidence, bad habits, conformism and a short intellectual vision. Without the aim of winning the efforts turn out to be useless to become the best, we have to believe we can and we need to do all the necessary to achieve it. But we have to remember that failures will be also in the way so we need to be positive and instead of thinking about frustration we have to consider it as the impulse needed to reinforce the efforts although the time devoted exhaust us, the stress increases and you see the victory far away despite your intents to achieve it.

Competency comes with responsibility there is no room for the pessimism if you want to become a leader, preparation and development are permanent because the leader cannot betray himself and cannot discourage his/her followers. Stagnation will never go with a good leader.

The more you are promoted in the organization more difficult is your responsibility and commitment. The promotion is the personal satisfaction and the collaborators and the organization are the reason for existing.

The competency encourages with the good result to those who strive for being something else that a stagnated person in a dark destiny. The success in the competency is directly linked with tenacity and courage when these are based in the good attitude and personality. To have success expectations you have to put aside the toxic intellectual restrictions which prevent us to develop the best physical, moral and intellectual attributes.

The danger in the career to become a leader is shown when we are stagnated in our plan for the promotion. When this happens you could fall in your conformism and then you are left behind by other that worked harder and consolidated their strategy. Finally conformism becomes a real problem and a barrier difficult to overcome. But when you have mature criteria and your convictions are strong with a high sense of responsibility and dignity your tenacity to be back on track for the promotion doing all the necessary remains unchanging.

If to the contrary the person lacks the mature criteria, strong convictions, responsibility and dignity in front of stagnation then the fact of being overtaken by others becomes a “sick person” for the organization as there is no satisfaction and all will produce disagreements and permanent gossips with regard to his/her duties.

Under the above mentioned situation it is possible the straggler leader reached his/her incompetence and therefore he/she has to make a bigger effort to be reintegrated to the hierarchical flow. The level of incompetence does not mean the person is no longer working but he/she achieved the limit and has the option to change the attitude to keep efficient in front of the followers he/she leads.

On the other hand if we want to be efficient leaders and we don’t achieve a significant progress in our development we will be less reliable. Leadership requires to be constant professional and culturally, aiming high and a lot of effort and dedication. The leader has to be always ready for the changes and to learn how to calculate his/her opportunities.

The leader has to fit in a profile and knowledge which match with all he/she is obliged to know to meet his/her duties without knowing everything. To know what you need to know, professionally, is indispensable for the leader and in the absence you take the risk to make stupidities.

I would say competency is really necessary. Without it the incentive to achieve the excellence will be set aside in a cold and deserted corner. Competing is healthy without reducing the effort you need to make. Laughs, jubilation, pain and tears are part of the competency. Competency manages our destiny as persons. Lack of competency is the main reason for the incompetency.

As a conclusion the competency is not dreaming or gaming is to devote all your efforts to improve and develop our knowledge. It is in our hands but don’t expect a miracle.

 

 

martes, 3 de octubre de 2017

Do you want to influence? Be reliable


Leadership is influence. This could be an accurate definition about leadership. In my opinion, without influence there is no leadership. And influence is based in the trust inspired by the leader to his/her followers. I would say trust is the fuel of leadership as petrol is the fuel of a car. Without petrol the car cannot move, in the same way without trust you cannot lead. Without the trust of the followers there is no influence and without influence there is no leadership. I think this is an infallible equation about leadership.

The leader needs to be reliable to influence his/her followers. His/her effectiveness as a leader depends on this. The reliability of the leader is indispensable to influence in the organizational environment. If a leader is not reliable, the employees will not follow his/her vision and will not participate with enthusiasm to achieve the common goals and finally will not be committed with the organization.

Trust is the pillar for leadership. Leadership is based on the management of relationships and the relationships are based on the trust. Therefore without trust there is no connection between the leader and the followers.

In my experience the capacity of the leader to influence is due to the degree of acceptance in the organization. That is, to influence you need the followers believe in you, in your ethics, integrity, strength, competency.

However the reliability of the followers in the leader does not appear by chance. The leader needs to work hard on it. The actions of the leader will inspire trust in his/her followers.

The leader needs to establish through his/her behaviors, example and congruence, his/her credibility, the influence. You cannot achieve this with an isolated action but with a long way of integrity, ethic, personal congruence and competency. This process could last all the life and is the base for a durable influence that could go beyond the leader´s existence. Hence, we talk about the leader´s legacy.

As I said before without reliability there is no trust, and without the trust of the followers there is no leadership. But before the reliability of the leader, it comes first his/her personal credibility or congruence which makes him/her predictable in front of the followers.

I think reliable leaders are predictable. I would say one of the critical elements of the reliability of the leader is his/her predictability, in other words, others can predict his/her behavior.

When the followers can perceive in the leader stability and determination the trust in the leader emerges.

The leaders that want to be reliable in front of the followers need to set a clear and firm point of view and maintain his/her position without ambiguity. You cannot get the trust of other people by means of appeal you need to do it by means of words and facts. You need to be consistent and coherent with your behavior, with your values and beliefs showing integrity, that´s the only way to gain credibility in front of your teams. If the leader is constantly changing the vision, the instructions or rules he/she will lose reliability and therefore will not be trustable in front of the followers.

In my opinion the best indicator of reliability is the integrity. It is impossible to be reliable as a leader if you are not honest in your work and life. Integrity builds inevitably trust in the other persons. The integrity touches a fundamental aspect of the leader, his/her personality. The personality of the leader is the most decisive factor for the development and growth of the leadership. It is also the area used by the leaders to build influence in the followers. In my view, every reader will have his/her own opinion it is not the talent, the charisma, the intelligence, nor the knowledge the factors defining the leader but his/her personality.

Nowadays where the transparency of some governments and private companies is questioned overwhelmed by the corruption scandals, influence peddling and abuse of power the integrity is the cornerstone for those leaders who aspire to influence in the people. It is true that integrity alone is not enough for achieving the goals and resolving the problems but without it the rest falls down. Therefore integrity is an asset for the leaders.

When we act with integrity people perceive us like reliable persons and therefore we become predictable for them. People know what to expect from us so we reduce the level of ambiguity and uncertainty.

Based on the above could we build, let´s say, an equation for leadership? Let´s try. This equation would start with the coherence what leads to be predictable that in turn creates reliability which at the end inspires reliability in the followers becoming the real source of influence.

On the other hand the people trust in the leader who tells the truth with the focus in their values and beliefs. Therefore, in my view, a fundamental element for the leader to build his/her reliability is the coherence with his/her personal values. Everybody knows that the values define the things in which we believe. The values are essential part of any leader for the effective exercise of leadership. They shape the ethical sense of the person so the framework for the meaning of his/her experiences.

To the extent that the leaders manage to transform their personal values in deliberate actions they reinforce the leadership as they gain coherence. In this way their values act as platforms to renew their goals, take intelligent decisions, face challenges etc.

As a summary I would stress there is no influence as a leader without the reliability the followers confer to him. Without this reliability the leader does not have a base to influence in his/her followers. It is the reliability of the leader what builds the trust. As I said at the beginning of this post the trust is the fuel of leadership.

 

 

viernes, 8 de septiembre de 2017

Perhaps it is not so difficult to manage people


During my career I have heard many times that it is complicated to lead and manage people. However when an employee reaches certain level of experience and knowledge, let´s say, when reaching the professional seniority, you could set goals to this employee, give some empowerment, facilitating the role of the manager. In these circumstances manage people could not be so complicated unless in a particular organization the obedience is more valued than the intelligence.

The typical conflict between manager and subordinates or collaborators, can appear for different reasons. I could include here the incompetence of both sides, the typical organizational ineptitude and the fact, sometimes very common, the employee is obliged to give up the common sense, his/her consolidated knowledge and his/her professional values. In the environment where his/her obedience is more valued that his/her intelligence you should also value his/her loyalty and the mutual understanding. Of course, not all the employees escape from the effort and need to have a foreman as a manager.

During my extensive experience managing people I have found collaborators within the famous theory X and Y from McGregor. Indeed, it is easier to manage people under the Y, skilled, engaged and committed with the results, than under the X, collaborators that try to escape from the effort. Basically because with the first group you normally have low intensity relationships or frequency once you have set and agree the goals with them. On the other hand, when it comes to the second group you could find collaborators that would do nothing if you don’t tell them to do it. But all of this is a theory so you could share your own experience.

At the same time that knowledge and innovation is consolidating, as well as human capital and continuous learning, we could think the ideal situation to manage people is to set and agree the goals, allow some kind of self-leadership behind these goals and provide the right resources to the teams. In this regard, the manager, more than behaving as a modern foreman, should be focused on managing his/her department or organization.

Very frequently I have heard about management is just about motivating people but sometimes I had the feeling that many employees when perceiving they are encouraged and stimulated could be frustrated and demotivated. Perhaps the “art” consists in motivating without being visible but this is normally very difficult. I would say that with attractive goals the employee with the “Y” profile would head to them more for a mere magnetism than for following the motivating leaders.

Long time ago the employees were considered the arms and legs of the organization. However, nowadays, in my view the employees are really the heart of the organization and this organization will continue beating deeply as long as the leaders work with the passion of the first day and the intensity of the last one.

In many sectors the employees with more expertise have to exceed their managers in technical knowledge and also keep updated in their discipline. And even know what nobody knows!! Many times the decisions of the senior management have to take into account the technical knowledge, the capacity of analysis and the good judgement coming from the more skilled employees, that is, not only human resources, but also intellectual capital.

So what about people management? I think it would be enough in many cases to define correctly the individual goals and trust in the employees with “Y” profile. I would say we would need to simplify using self-management and empowerment, the need to achieve reasonable results. However the management style of every organization responds typically to the “mental models” of the CEO who can bet for the true value of the employees or can be inclined to hold the bosses responsible for the good decisions and blame the subordinates for the failures, in other words, to reduce the importance of the workers.

In summary, I have to say I have heard in many occasions that people management is kind of an art, manage middling subordinates is easier than manage talented people, manage people requires a good head and heart and manage people is complicated, because they have age, genre and character. Generally speaking it is known the difficulty of managing people and this is also more difficult when it comes to talented employees. But in my view this difficulty is never considered based on the cultural environment, with the management models of the organization, with the management style that sometimes doesn’t allow the intellectual capital to be developed adequately. Based on that I would foster cultural environments to develop talent and reward the efforts, maybe all would be easier.

 

miércoles, 16 de agosto de 2017

The importance of knowledge management in the Finance transformation


Over the last 6 years I have been involved in Finance transformation projects related to BPO activities, Shared Service Centre implementation and Migrations & Transitions to stabilize existing Centers of Excellence. The companies where I worked, in different countries, are well known and successful which took the decision to follow this strategic transformation to standardize processes, gain efficiency, reducing operating costs and above all to enhance the value of the finance function as partner of the decision making and future pillar to achieve a sustainable competitive advantage. The companies act in highly competitive markets with a fierce competition and with clear pressure from shareholders and stakeholders.

This movement in my career was guided for my approach to get a continuous learning and to understand the two sides of the story. I have an extensive experience as Finance Director so my view from the customer perspective was clear in terms of requirements and improvements. Hence I was looking for gaining experience from the supplier perspective to achieve what I call “the whole egg”.

During this period the word Finance Transformation was very common in all meetings regardless the level of the attendees. Every one mentioned this for different activities. The first question I tried to answer was: What do we gain with a Finance Transformation project?

Well, from all my experience in the above mentioned companies and projects, the summary would be as follows:

·         Need of less investment of time and resources in all the operational and control processes

·         Improve of the quality of the information for the decision making process

·         Increase in the specialization of the finance resources

·         Finance becomes a business partner

·         Finance organization can be focused in value added and strategic activities

·         To achieve synergies it is necessary to be focused on the delivery of standardized  services and the consolidation while you balance the local and business units needs

The main focus of all the transformation projects is similar in my opinion, apart from the core achievements, the companies would need to be focused in being a learning organization and leverage the knowledge, so I would say to excel in the knowledge management.

A learning organization is skilled in creating, acquiring and transferring knowledge. In other words, a learning organization improves a company´s ability to react to, to adapt to, and capitalize on changes in its internal and external situation. All the projects commented above have a common core element, the knowledge transfer.

In my opinion the learning organization need practices and mechanisms which will:

·         Capture what is happening in the business environment

·         Enable those who receive the information to relate it to what others are observing and to analyze it in the light of the company´s previous knowledge

·         Document both information and analysis and make them available to others at the company and also for subsequent use

·         Measure the organization´s rate and level of learning in order to ensure that gains have in fact being made

Probably all the above elements could be considered as part of the knowledge management. I would say knowledge is information combined with experience, interpretation and reflection. Hence knowledge management could be the systematic process for the purpose of collecting and controlling the resources of the employees and abilities just as a company controls its inventories, raw materials and other physical resources.

At this point of the post, I would like to mention other critical element, the information. There are several reasons why we are nowadays talking increasingly about the strategic importance of the information. The technology has given us new possibilities while also forcing us to seek competitive advantage in ways less easily imitated that close physical proximity to customers. What companies can do is to create structures around people, places for interaction in combination with procedures and stored data.

Based on my above mentioned experience a company searching a conscious policy of knowledge management has to ask itself a very simple question: What do we want the knowledge for? The assets of a company run for profit are worth the present value of the effects on expected streams of future payments. When a company makes an investment in a data warehouse it does so in anticipation of improving its profits, meaning, of lowering costs and/or increasing revenues. How do we describe the link between expenditure and benefit? In other words, before we spend our money we should try to agree on why we are doing it.

My observation is the focus is on the structure surrounding people and data. But what tools, what infrastructure is provided for people? What incentives are offered to encourage them to contribute their knowledge? Are successful stories published which show the value of sharing knowledge? The formula should include data, people and structure. The companies should work on its strategy to create something unique and difficult to imitate. As you can imagine this is not supposed to be easy but this is part of the top management role.

I would like to finalize this post commenting on the other critical element, the systems. In my opinion the underlying cause of change is the shift of focus towards core competencies at the heart of the processes and away from the process flows themselves. Based on this the change imposes new requirements on company information systems. I have seen this directly. So, what should be the requirements of these systems? My observation is the systems should provide new languages, categories to identify and measure the company´s competencies and skills. In addition the new applications should emphasize the problem solving and presentation rather than results and transactions. With this regard I have seen different reengineering projects but this traditional view is usually taken to mean gathering traditional company information in newer, cheaper or simpler ways so that it can be made available more rapidly to more people. But if the companies are to be focused on core competencies these are normally based on learning and experience therefore the traditional data warehouse solutions have little to offer in my view. The challenge here is to build up information systems which see that company employees share both their information and their experience and which help them to do so.

As a summary I would like to say as I have seen in my journey so far the systems support the processes, transactional processes, integrated logistics where applicable and work flows. However the challenge, in my opinion, is to achieve systems which support competencies, for example, conversation and learning at work, networks for connecting people, structures to interchange of experience and communication building.

The journey is still in place so hope to see the new developments and how companies are adapting the finance transformation projects to the new demands of the environment, the challenges in the markets where the companies operate and the underlying need for the finance function to be seen as a value driver and the necessary business partner.

martes, 25 de julio de 2017

Persuasion is another word for selling


Although it cannot be extrapolated for all the cases, in my opinion, a manager´s job is 60 percent getting it right and 40 per cent putting it across. We, as managers, spend a lot of time persuading other people to accept our ideas and suggestions.

This post is about persuading. You may feel that good ideas should sell themselves, but as you know life is not like that. Everyone resists change and something new is certain to be treated with suspicion, not always of course.

Six rules I have learned about effective persuasion in my career are commented below:

·         Define your objective and get the facts. In other words, decide what you want to achieve and why. Gather all the facts you need to support the situation. Very important, eliminate emotional arguments so that you and others can judge the proposition on the facts alone.

·         Find out what the other person wants. Never underestimate the natural resistance to change. Bear in mind that such resistance is proportional, meaning, not the total extent to the change.  Because, normally, the first questions people ask themselves are how does this affect me? what do I stand to lose? what do I stand to gain?. Ideally you should answer these questions before persuasion can start. Very simple, right? But the key to all persuasion and selling is to see your proposition from the other person´s point of view. Let´s say, have some kind of emotional intelligence. If you can do this you will be able to foresee objections and present your ideas in the way more attractive to him/her. You should try to find out how the other person looks at things and, extremely important, what he/she has to say. Therefore, don’t talk too much, ask questions to find out. Then present your case in a way that stresses the benefits to him/her or at least reduces his/her objections or fears. Like selling a product where the more important argument is the benefit not the features of the product from a consumer/customer point of view.

·         If possible, prepare a simple and attractive presentation. Again, emphasize the benefits. Anticipate objections.

·         Find some common ground in order to start off with agreement. Avoid defeating him/her in arguments. Help him/her to preserve his/her self-esteem. And, very important, always leave him a way out.

·         Show conviction because you are not going to sell anything if you don’t believe in it and communicate that belief. Remember to spell out the benefits. What you propose is of less interest to the person concerned that the effects of the proposal on him/her.

·         And finally, I would say, choose the right moment to settle the proposal and get out. Take prompt follow-up action. There is no point in going to all the trouble of getting agreement if you let things slide afterwards.

Based in all the above I concur that persuasion is really just another word for selling. Hope you agree and share your experiences.

viernes, 7 de julio de 2017

Developing people: my modest experience


If you have led teams in your career it is likely you have thought your “inventory goes up and down in the lift”. Why? Because your main resource, let´s say, your working capital was your people. Money matters but he human beings who work for you and the organization matter even more.

In this post I would like to share my modest experience in developing people. I have always learnt from my prior senior managers, from a pragmatic view, to regard people as an investment. Their value increases as they become more effective in their roles and capable of taking on greater responsibility. In accounting terms, as I have worked as Finance Director and other finance managerial roles for many years, people may be treated like any other asset on the balance sheet, taking into account acquisitions costs and their increasing value as they gain experience. Until here I am not discovering America again!!!

But, which is the manager´s contribution to effective training? In my experience I could mention several ways you can contribute to the effective training of your team, as follows:

·         Determine the standards of performance required for each of the roles you control

·         Analyze the competences relevant to the achievement of these standards.

·         Agree with the individuals concerned what these standards and competences are

·         Review with these individuals their performance so that agreement can be reached on any gaps to be filled between what they can do and what they should be able to do.

·         Treat every time you give someone an instruction as a training opportunity

·         Allow for the learning curve. Don´t expect too much, but do require trainees to improve at a pace which matches their natural aptitudes.

·         Train and develop by example. Really important. Give people the opportunity to learn from the way you do things.

·         Remember that the core responsibility for training and developing your team rests with you.

·         Plan the training of your team in accordance with a regular review of their training needs

People learn mainly through experience. So it is worth spending a little of your time planning the experience of anyone for potential for development.

Planning someone´s experience, means for me, giving him/her extra tasks to do which provide a challenge or extend him/her into a new role. It could be a project which he/she has to complete or he/she could be included in a project team looking at a new development or problem which cuts across organizational boundaries. Projects which enlarge experience in unfamiliar areas are particular useful in my view. Planned experience will work better if it is accompanied by coaching so that those undergoing it can receive the maximum benefit from your expert advice.

The final piece is coaching. The best way to learn how to manage is to manage under the guidance of a good manager. Coaching is an informal but deliberate way of providing this guidance. It should be linked to performance appraisal.

But coaching is a more continuous process. Every time you delegate a task to someone and discuss the outcome you are presented with a coaching opportunity. When you delegate you can provide guidance on how the job should be done. When you discuss progress with your collaborator or when he/she reports back to you, you can ask questions on how well he/she has thought through what he/she is doing, suggest alternative ways of looking at a problem (but don´t provide the solution, je je) and provide constructive criticism if things are not going well.

So, based on all the above, remember, you can help to develop people by discussing higher-level problems with them, involving them in your decisions and increasing their understanding of how to tackle a job senior to the areas for which they are responsible. This is part of my experience so far.

jueves, 4 de mayo de 2017

What do we need a leader for ?


In this post I would like to comment about leaders and leadership sharing my experience in one of the companies I have worked for based on the analysis of what happened and how the local CEO faced the situation.

In the year 2001 my company was involved in the launch of a new product. The worldwide marketing plan required a huge investment in trade and consumer marketing. The Senior Management team had great expectations in terms of volumes and profits. The competitive landscape was very difficult. All the teams were aligned to achieve a common goal. The finance department was ready to support sales and marketing efforts by managing credit limits, inventory levels and working capital investment.

The sales and distribution plans were very aggressive in terms of placement reaching new channels never used before. Financial projections were created assuming different scenarios but in all of them the expected results showed good margins and profitability.

3 months after the launch the results were really disappointed. The sales graphs did not show the expected sales levels with a dramatic downturn in different countries and also on a by customer basis. The local CEO and the international management team were really concerned.

The above situation could be familiar for a lot of the readers of this post. The main difference probably derives from the reaction and behaviour of the local CEO to cope with this situation.

The local CEO reacted very quickly to the downturn in sales. His reaction not only was a reaction of responsibility but also very sensible. Instead of adopting a defensive attitude, he accepted the reality.

One of the main elements of his success was his capacity to communicate with the marketing team as they felt it was their failure. An executive of lower level could have blamed and get away from the problem. But he understood their reaction and communicated with them very openly.

So what is the key message from this? It is fundamental to integrate all departments in a team effort to get the best possible result. The local CEO was able to assume the responsibility and take advantage of the potential errors. He faced the facts as they were using his emotional intelligence. He was very talented to get the best out of his team, helping them to develop and improve. His sincere interest in the others led to create a real sense of loyalty. He fostered a sense of sincerity encouraging all the employees to be open and honest with him. You could discuss with him and tell him you were not in agreement. He did not like cowards. He was especially sensible in assigning the right member of his team to the particular projects. The learning here is, the leader, ultimately, has the responsibility about what to delegate and to whom because if you choose the right person, at the end of the day, it is likely you will succeed. This also shows us the importance of the management of emotions in the leadership to be closer to the success when taking decisions. The emotional intelligence helped the local CEO to find the solution to the failure.

So what he did? Firstly, he assumed the error as his thing and did not blame his team but he considered them as part of the solution. He transformed the emotions into a source of information. The decisions need to incorporate emotions to be real. The good decisions take into consideration the emotions as a sign of respect for the people. The affective results end very close to the effective result. I think, nowadays, effectiveness depends more and more on the affection.

The emotions do not happen by chance, they follow a logical order that activates and deactivate them. They exist, we just need to find and organize them when needed. Obviously this requires some kind of effort. The idea here is to identify the emotions first, then understand them and finally channel them to the action.

In my opinion the leader of the 21st Century is no longer isolated in concrete areas as now he/she has to intervene in all the processes and is the cornerstone of the example of attitude, as he/she decides and acts, creates values and expectations. It is really the reflection of the change in the organizations.

The effort of the leader consists of understanding how to coordinate the company value in two directions: value creation for the shareholder and added value to the organization through strong policies of internal and external quality able to create quality of life. The increase of productivity is linked to the innovation in the ways of managing and leading the organization. New ways associated to the talent, involved in the creativity, understanding technology as a way for progress and continuous improvement. This task to link with the future has to be managed, from inside, by the leader with the expectation to overcome critical situations.

Lead the organization in the 21st Century means to manage successfully the competitiveness, trust, quality, culture, knowledge, behaviour, compromise and change.

The importance of the leader lies in the security of his/her behaviours. The 21st Century requires leaders emotionally stable. The leader needs to create the culture of the team, the culture of the organization, without overshadowing the capacity of each person in the common effort.

It is necessary to foster the direct leadership that impact in the knowledge of each member supporting the leader. This leadership requires compromise with the team, led and managed by the leader so he can inspire, motivate, listen, demand and analyse the decisions in depth, encourage the achievement of goals and cooperate in the development of his/her teams. For all of these it is required a great capacity of communication and adaptation.

The competitive advantage of the emotional leadership is the individualised treatment of the talents and the global knowledge of the activity. You cannot retain a talent if you don’t know the determinants and circumstances around the work. Only this way you can recognise the effort and the employee can be aware of it.

The emotional leader follows his/her people. He does not expect people follow him/her. He/she engages them giving example of coherence. Join the efforts to achieve a common goal and avoid using “we” and “they”. He ensures every employee feels passion for his/her work and for the company they work for.

You might get several learnings from the above. For example, the team is beyond its members. The responsibility has to be shared by all. We need leaders in all the teams and leaders that can train others leaders, and the most important, to teach then to understand none of us is worth more than the sum of all.