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Blog of Strategic,General and Financial Management (English/Spanish)





Strategycorner is now expanding its content to include posts about General Management, Financial Management, Finance Transformation, Marketing and HR Management. Posts will be published in English or Spanish.


At the end of the blog there are different charts about Strategic Management in Spanish. In the archive area you could find a lot of posts about strategy and its execution in English/Spanish.

Jesús Peral
Executive MBA IE Business School, Madrid,Spain


Master in Strategic Management
IDE-CESEM Business School, Madrid, Spain






Find at the end of blog all charts related to Strategic Management topics commented in the posts







Mapa Estratégico Genérico/Strategy Map

Mapa Estratégico Genérico/Strategy Map
Mapa Estratégico Completo

Modelo de Dirección Estratégica/Strategic Management Model

Modelo de Dirección Estratégica/Strategic Management Model
Modelo desarrollado en las entradas 1 a 100. Ver archivo del blog
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jueves, 2 de julio de 2015

Management by values


Management is about leading the organization to achieve its goals and objectives.  We can manage a system that could be administrative, technical, financial or commercial, which I could name as the formal system. This system follows rules and indicators very precise, which are also subject to other rules and quantified results. But it is also known that we also manage a non-formal system, which I could call the “human system”. This system is the base for the prior one and it is more difficult to be quantified or measured.

The human system is defined by the persons, their rationality, emotions, freedom, intellectual capital, emotional intelligence and above all their values. You can have the right skills to manage an organization but if we don’t manage properly the human system you are bound to fail.

Without the optimization and proper management of the human you cannot get good results in the technical. Neither the machines nor money or computers work on their own. Behind there is always a person.

In the management by values some elements stand out as follows:

·         It is a strategic and leadership management

·         Aim the values are alive in the organization as a result they are practiced by the persons

·         Allow the practice of values is productive. In other words, it will influence the profits that will be generated by the company

·         Have an impact in the transformation of the persons based on the change in attitude and conduct more than in the information and skills development

·         Foster change management to fill the gap between the present and the future as pointed out by the strategic vision

·         The persons, with their values, are the permanent base of the organization as they create a positive environment for the work

·         The values are the heart of the human system in the company, so if it works, the rest of aspects from administrative to technical will function correctly

The senior management of an organization could fail due to economic reasons, for an internal financial crisis, market loss, competition or for the tax regulations. But behind all these processes, controllable or uncontrollable, there are always the wise or mistake choice of the persons leading the organizational system, their knowledge, attitudes and values, which could impact for a change.

Management by values is actually self-management, self-motivation, self-leadership and self-responsibility, to act, not only by the commands, but aiming to achieve our own best and making sure also the best for the company.

The core of the management by values is to convert the organization in an integrated system of values that can be achieved not only for a declaration of principles related to the strategic planning but for a construction process, that normally takes time, derived from the senior management decision to give the values a real support in the organizational development and focused on the critical aspects of the company such as technical, finance, production, sales, service and quality etc.

As a conclusion I would say that knowledge and information are the new name of capital: a company is worth what the knowledge and values of the employees are worth. The knowledge and values embodied by the persons is the most productive resource of the organization.

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