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Blog of Strategic,General and Financial Management (English/Spanish)





Strategycorner is now expanding its content to include posts about General Management, Financial Management, Finance Transformation, Marketing and HR Management. Posts will be published in English or Spanish.


At the end of the blog there are different charts about Strategic Management in Spanish. In the archive area you could find a lot of posts about strategy and its execution in English/Spanish.

Jesús Peral
Executive MBA IE Business School, Madrid,Spain


Master in Strategic Management
IDE-CESEM Business School, Madrid, Spain






Find at the end of blog all charts related to Strategic Management topics commented in the posts







Mapa Estratégico Genérico/Strategy Map

Mapa Estratégico Genérico/Strategy Map
Mapa Estratégico Completo

Modelo de Dirección Estratégica/Strategic Management Model

Modelo de Dirección Estratégica/Strategic Management Model
Modelo desarrollado en las entradas 1 a 100. Ver archivo del blog
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martes, 23 de junio de 2015

Leading by example: challenging coherence


The most difficult situation of someone who has the responsibility to be in charge of a team, as a leader, responsible o director, is to maintain aligned and coherent behaviors with the expectations of the observers for the daily performance.

In many occasions we have listened the expression “we lead by example”, but maybe we did not go deeper in the scope and sense this expression has for the organizational culture and for the management processes of the organization.

To be an example also means there is a fact that has to be followed or rejected and therefore those being an example must comply with some characteristics. I would like to stress the difference between setting an example and being an example as the conceptual implications are very relevant since set is a presentation of the ideal which must be done in reference of something whereas be refers to the actions that have to be imitated, replicated or followed by other members in the organization.

The example, in terms of behavior, is a conscious and deliberate action that intents to be followed and based on that we could question the validity of a leadership where the example is not derived from a personal and profound conviction to reinforce the action but to the contrary it could become a mask of incoherence and therefore it does not show the reality of the real meaning of the proposed action.  In other words, the leadership must go beyond  the example and have to include the possibility of the mistake as the leadership is neither to be an example nor to set an example but transforming by example, with the possibility that management becomes a new experience for all the members of the team.

Leadership is a necessary component in the processes of transformation and the example is an option which is available to be taken, improved or changed in a way the results meet the expectations and the goals of the organization.